Zale is multifaceted. One of North America's largest specialty jewelry retailers, Zale sells diamond, colored stone, and gold jewelry (diamond fashion rings, semi-precious stones, earrings, gold chains); watches; and gifts at some 1,580 stores and kiosks, mostly in malls, throughout the US, Canada, and Puerto Rico. The firm has a trio of large chains aimed at different jewelry markets: Gordon's Jewelers, flagship chain Zales Jewelers, and Piercing Pagoda. Zale also operates about 125 outlet stores, runs more than 200 stores in Canada under the Peoples Jewellers and Mappins names, sells online, and offers jewelry insurance. Zale was acquired by Signet Jewelers in mid-2014.