Xponential is the holding company for PawnMart, which makes small short-term loans secured by personal property, such as jewelry, electronics, tools, and cars. The shops specialize in lending on heavy equipment, boats, and motorcycles. PawnMart typically makes loans of less than $500, charges annual interest rates of 24%-300%, and sells the property if the customer defaults. To compete with discount retailers, the company operates clean, well-lit stores in suburban areas, and sells no handguns or rifles. PawnMart has about 25 locations in Georgia and North Carolina.