WisdomTree Investments specializes in exchange-traded funds (ETFs). Through subsidiaries WisdomTree Trust, and WisdomTree Asset Management the company manages about 40 index funds that invest in domestic and international securities. It provides an alternative to funds weighted by market capitalization by focusing on fundamentals such as earnings, dividends, and industry. Serving both individual and institutional investors, WisdomTree Investments has nearly $5 billion of assets under management. In 2005 the company reinvented itself with its new name, new leaders, and a new strategy.