V.F. Corporation is the name behind the labels. Among the world's top jeans makers, it owns a bevy of denim brands: Lee, Riders, Wrangler, and Rock & Republic. Other holdings include JanSport and Eastpak (backpacks), North Face and Eagle Creek (outdoor gear), Red Kap and Bulwark (work clothes), Nautica (sportswear), lucy (women's athletic apparel), 7 For All Mankind (premium denim, casual wear), and Vans (footwear). V.F.'s Majestic label offers licensed MLB, NFL, and NBA apparel. Direct sales to consumers are rung up through Internet sites and more than 1,500 VF-operated retail stores worldwide. About 60% of V.F. products are sold through department and specialty stores, mass merchants, and discounters.