Purveyor of all that is cheap, yet chic, Target is the US's #2 discount chain (behind Wal-Mart). The fashion-forward discounter operates some 1,790 Target and SuperTarget stores across North America, as well as an online business at Target.com. Target and its larger grocery-carrying incarnation, SuperTarget, have carved out a niche by offering more upscale, trend-driven merchandise than rivals Wal-Mart and Kmart. Target also issues its proprietary Target credit card, good only at Target. The company is growing its grocery business and aggressively expanding stores. It entered the Canadian market in 2013 with 124 stores but pulled out in early 2015 after failing to win over Canadian shoppers.