Systemax's system involves being direct. The company is primarily a direct marketer of computers, electronics, and technology products in North America and Europe (where it operates under the Misco brand). Through catalogs, websites, and retail stores, Systemax markets thousands of brand-name and private-label computer, networking, camera, GPS, cell phone, video game, and other electronic products. Systemax also sells material-handling equipment, shelving, storage items, furniture, and other industrial products. Its customers include businesses, government agencies, and schools, as well as individual consumers.