If the world is a stage, Stage Stores wants to dress the actors. The company operates about 885 department stores, mainly in rural towns in some 40 US states. (More than a quarter of the stores are in Texas.) Through its Peebles, Bealls, Stage, Palais Royal, and Goody's Family Clothing chains, the retailer offers small-town America moderately priced apparel and accessories, cosmetics, and footwear. Nationally recognized brands, such as Tommy Hilfiger, Carter's, Levi Strauss, Chaps, and Polo account for about 85% of sales and are sold alongside Stage Stores' private-label merchandise. Stage Stores is rapidly expanding its Goody's chain and sold its off-price 35-store Steele's chain (launched in 2011) in 2014.