Mzinga uses social media to help businesses improve their results. The company combines its OmniSocial software and online services to aid customer experience, employee productivity, and social marketing for more than 40 million users in some 160 countries. OmniSocial promotes customer acquisition, engagement, and support with collaboration and community-generating tools such as blogs, podcasts, and user-generated content. The software helps employee productivity with tools for recruiting and then getting new employees up to speed with peer and team learning. The company's social marketing unit focuses on brand awareness and offers social market research and behavior-based analytics.