If Semtech's products seem highly technical, it's because they are. Not to be confused with semiconductor research consortium SEMATECH, Semtech makes analog and mixed-signal semiconductors used by manufacturers of computer, communications, and industrial electronics. The company's chips are used for power management, circuit protection, transmission, and other functions in a variety of devices, including cellular phones and base stations, notebook and desktop PCs, network transmission equipment, and automated test equipment. It counts Apple, HP, Intel, LG Electronics, Samsung, and Sony among its customers. Semtech generates more than half of its sales in the Asia/Pacific region.