Reckitt Benckiser Group Plc
With a cart full of household and personal care products, Reckitt Benckiser (RB) cleans up the consumer marketplace. The company makes and markets a diversity of name brand necessities (under the three categories of Health, Hygiene and Home), 19 of which are the "Powerbrands" that comprise 80% of revenue. These include air fresheners (Air Wick), household cleaners (Lysol, Vanish), laundry products (Woolite), dishwashing detergents (Finish), condoms (Durex), and anti-acne treatments (Clearasil). It also makes over-the-counter pharmaceuticals and products for hair removal, denture cleaning, and pest control. RB also operates a standalone food division. The company sells its products in 200 countries worldwide.
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