When looking to broaden their online presence, local business owners can get a hand from ReachLocal. Targeting small to midsized businesses, ReachLocal offers Internet-based advertising and marketing services, including search engine marketing (for preferred placement of a company's listing on Yahoo! or Google's search results pages), marketing analytics, and display advertising. The company serves mostly US businesses through a network of locally based marketing consultants that use, among other tools, the company's proprietary technology platform to create advertising and marketing campaigns. ReachLocal was founded in 2003; it launched an initial public offering in mid-2010.