Protective Life wants to cushion its customers from the nasty blows of life and death. The company primarily sells life insurance products (including universal, term, and bank-owned life insurance coverage) through its Life Marketing business segment. It also brings in and manages blocks of life insurance policies sold elsewhere through its Acquisitions segment. The firm's Asset Protection unit sells extended service contracts and credit life insurance, while its Annuities division offers fixed and variable annuities. The Stable Value Products unit sells guaranteed funding agreements for financial instruments such as municipal bonds. Japanese insurer Dai-ichi Life Holdings bought Protective in early 2015.