Primerica primarily offers insurance and asset management services. The company offers term life insurance coverage written by affiliate Primerica Life Insurance to more than 4 million customers in the US and Canada. It also offers serves as a broker of debt consolidation loans, investment and savings products, and long-term care insurance through other underwriters. Taking pages from franchise and multi-level marketing playbooks, it markets its products to middle-income customers through a network of contracted independent sales representatives.