Pacific Sunwear of California (PacSun) knows that teens aspire to the "swag" of the board sports world. The company operates more than 600 mall-based apparel stores (down from a peak of 950) in all 50 US states and Puerto Rico under the names Pacific Sunwear and PacSun, and an e-commerce site. It courts the young and active consumer by representing brands associated with surfing, skateboarding, and snowboarding, including apparel by Billabong, Volcom, and Quicksilver, as well as footwear by DC Shoes, and others. PacSun also sells its own private-label merchandise (Bullhead, Black Poppy, Kirra, and Nollie). Amid a steep decline in sales, the teen-focused chain is closing hundreds of stores. In 2016 PacSun filed for Chapter 11 bankruptcy protection.