When it comes to direct selling, Natural Health Trends (NHT) was just born that way. The company, through its subsidiaries, sells products designed to enhance health, happiness, as well as beauty to a network of some 16,000 independent distributors that use and/or resell the goods direct or through the Internet to consumers. Offerings are produced by third parties under the NHT Global brand (formerly Lexxus International). Core lines include skincare (trademark Skindulgence), sexual enhancement (Alura), and an energizing drink (Premium Noni Juice). NHT also sells herbal and dietary supplements for an array of complaints. Sales are generated primarily outside of North America; Hong Kong is the largest market.