Motorcar Parts of America (MPA) is always ready for a fresh start. The company is a remanufacturer of alternators and starters for cars and all-weight trucks. MPA sells the remanufactured products to retailers and warehouse distributors, which sell to do-it-yourself (DIY) consumers and to repair shops (DIFM or do-it-for-me), primarily in the US and Canada. Some of its top customers include retail chains AutoZone (48% of sales), Advance, Genuine Parts, Pep Boys, and O'Reilly Automotive. Although most of MPA's products are sold under its customers' private labels (about 90%), the company does market alternators and starters with its Quality-Built, Reliance, Talon, and Xtreme brands.