Microsoft Dynamics
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How does a company keep growing when its primary products are already ubiquitous? If the company is Microsoft, it pursues other markets. Microsoft Dynamics develops CRM (customer relationship management) and other software for corporate sales, service, and marketing departments. Its products are geared for a range of additional business functions such as enterprise resource planning (ERP), supply chain management, and accounting. Industry-specific versions of its software are tailored for clients in manufacturing, retail, professional services, and health care. Microsoft Dynamics is part of the Microsoft Business Division, which also oversees the widely-used Office suite of business applications.
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