Celebrating more than 40 years in business, Mary Kay is in the pink as one of the top direct sellers of beauty products in the US. It offers more than 200 products in six categories: body care, color cosmetics, facial skin care, fragrance, nail care, and sun protection. Some 3.5 million independent sales consultants demonstrate Mary Kay products in the US and about 35 other countries; the company also sells products through its website. Consultants vie for awards each year that range from jewelry to its trademark pink Cadillac (first awarded in 1969). The Mary Kay Ash Charitable Foundation funds cancer research and domestic violence programs. The family of founder Mary Kay Ash owns most of the company.