Customers are floored by Lumber Liquidators Holdings if the sales staff does its job. Known for its low prices, Lumber Liquidators is one of the nation's largest retailers of hardwood flooring. It sells more than 25 domestic and exotic species of hardwoods from more than 340 Lumber Liquidators stores in about 46 states and Canada, online, by catalog, and from its Virginia call center. The company also offers antique and reclaimed boards, laminate flooring, moldings, and installation products. Its brands include Bellawood, Builder's Pride, Schön, Morning Star, and Virginia Mill Works. Homeowners represent about 90% of Lumber Liquidators' customer base. The company was founded in 1994 by chairman Tom Sullivan.