Pioneering American apparel maker Levi Strauss & Co. (LS&CO.) has jeans in its genes. A global manufacturer of brand-name clothing, LS&CO. sells jeans and sportswear under the Levi's, Dockers, Signature by Levi Strauss, and Denizen labels in more than 110 countries. It also markets men's and women's underwear and loungewear. The Haas family (descendants of founder Levi Strauss) controls LS&CO. LS&CO. distributes its brand products through more than 650 company-operated stores located in over 30 countries, and through the third-party and first-party online stores. LS&CO. makes around 80% of its revenue from Levi's branded men's pants. Its top markets are in the US, France, Germany, Mexico, and the UK.