Kingsway Financial Services aims to make drivers feel like kings of the road. Through its Kingsway America subsidiary, the company provides non-standard (coverage of high-risk drivers) personal auto coverage in the US. In earlier years, Kingsway also issued trucking, motorcycle, homeowners, and liability lines, as well as specialty coverage including customs, bail, and surety bonds. However the company has been slimming down to focus on non-standard policies, and has slowly shed its non-US operations. The company's products are distributed through independent brokers and agents.