Kid Brands sells products for brand-new people: newborns to 3-year-olds. Through its subsidiaries, the company designs, imports, and markets infant and juvenile bedding and furniture, as well as related nursery accessories. It also peddles infant-development toys and teething, feeding, and bath and baby care products. Kid Brands' principal subsidiaries include Sassy, Kids Line, LaJobi, and CoCaLo. The company also makes juvenile products under license from Carters, Disney, Graco, and Serta. Founded in 1963 by the late Russell Berrie, the company (formerly Russ Berrie and Co.) changed its name to Kid Brands in 2009 to underscore its shift to infant and juvenile products.