A century-old name in retailing, J. C. Penney is reinventing itself to modernize its iconic but sagging department store business. The company's chain of some 1,100 JCPenney department stores in the US and Puerto Rico has found itself squeezed between more upscale competitors (Macy's) and major discounters (Kohls, Target, Wal-Mart). There are 385 Sephora shops inside JCPenney locations, and specialty menswear is available at Foundry Big & Tall Supply stores. Once one of the nation's top catalog operators, Penney has exited the catalog business and is expanding its e-commerce presence. J. C. Penney Corp. is a subsidiary of holding company J. C. Penney Company (created in 2002), which is publicly traded.