What do consumers think? Ipsos knows. A leading international market research firm, Ipsos helps its clients test and evaluate brands, products, promotions, advertising, marketing, customer satisfaction, and public opinion. The company conducts surveys through telephone interviews, face-to-face interviews, and panels. Founded in 1975, Ipsos has offices in the US, Europe, Asia, Latin America, and the Middle East and conducts research in more than 100 countries. Its Ipsos MORI unit caters to the UK. Through a holding company, top executives Didier Truchot and Jean-Marc Lech have about 40% voting control of the firm. In late 2011, Ipsos made a significant move to expand when it acquired rival Synovate.