Hitachi, which means "risen sun," is looking for a new dawn of profits from its galaxy of businesses. The company's Information & Telecommunications Systems (semiconductors, servers, mainframes, ATMs) brings in the most revenue, followed by Social Infrastructure (elevators, escalators, industrial machinery) and High Functional Materials (wire, cables, specialty steel, circuit boards). Its Electronic Systems & Equipment segment includes specialized manufacturing equipment and power tools. The company is a world leader in consumer goods ranging from TVs to washing machines and in power generation equipment. Hitachi also has operations in financial services, automotive systems, and construction machinery.