Hearst Interactive Media is the digital media arm of the Hearst Corporation. Its Owned Properties unit consists of social shopping community site Kaboodle and a minority stake in online entertainment network UGO Entertainment. (Hearst sold the majority of UGO to rival company IGN Entertainment in 2011). Its Strategic Investment Group unit invests in emerging media and interactive technology, and has invested in about 50 companies that run the gamut, including Pandora Media, drugstore.com, and The NewsMarket. Through its Enterprise Group, Hearst Interactive oversees the technology capabilities of its parent company and develops internal businesses for Hearst.