H&M Hennes & Mauritz targets the Hip & Modish. The firm designs cheap yet chic clothing, mainly for men and women ages 18 to 45, children's apparel, and its own brands of cosmetics. Fast-growing H&M operates some 3,500 stores in some 55 countries and offers online shopping in 13 countries. Germany is its #1 market, accounting for more than 20% of sales. The firm doesn't own factories but buys its goods from suppliers primarily in Asia and Europe. H&M opened its first women's clothing store in 1947 as Hennes (Swedish for "hers"); it later bought the hunting and men's clothing store Mauritz Widforss. H&M is controlled by the family of chairman Stefan Persson (the billionaire son of founder Erling Persson).