Gerber Childrenswear may be one of the first companies to make kids brand-conscious. The company makes infant and toddler clothing sold under the licensed Gerber and Curity labels, as well as its own Onesies brand. Products include sleepwear, underwear, playwear, cloth diapers, footwear, and bibs. Through a licensing deal with Jockey International, Gerber Childrenswear also offers Jockey-branded underwear, sleepwear, and thermal items for children. The company sells its products primarily through national retailers (such as Wal-Mart, Kmart, and Toys "R" Us), department stores, and specialty shops. Gerber Childrenswear is a unit of Childrenswear, LLC, a portfolio company of investment firm Sun Capital Partners.