Boots and hats are Genesco's deal. It sells casual and dress footwear, headwear, and sports apparel through more than 2,820 shoe and cap stores in the US, Canada, Puerto Rico, the UK, and Ireland. Genesco's shoe operations include Journeys, upscale Johnston & Murphy, Schuh, and Licensed Brands (Levi Strauss' Dockers footwear, Keuka). Its fast-growing Lids Sports division operates the Lids Locker Room and Lids Clubhouse retail chain and website. Founded in 1924 as a shoe retailer, Genesco has diversified by adding hats and sports apparel and selling merchandise online. It expanded overseas with the purchase of Scotland's Shuh.