GEICO (an acronym for Government Employees Insurance Company) has found that driving down costs brings drivers by the droves into its fold. GEICO traditionally provided auto and other insurance to preferred low-risk demographic groups (such as government and military employees) but now sells to everyone; it has about 12 million customers. In addition to auto coverage, the company's offerings include motorcycle and RV insurance and emergency road service. GEICO eschews agents in favor of direct marketing through such vehicles as direct mail, TV, radio, and the Internet. Its gecko mascot is one of the most recognized marketing icons. The company is a subsidiary of Warren Buffett's Berkshire Hathaway.