First Acceptance sells car insurance to customers wanting to stay on the right side of the law. The personal auto insurer operates its business in a dozen states, specializing in providing non-standard auto insurance (insurance for drivers who have trouble getting coverage because of poor driving records or payment histories). As part of its business, First Acceptance sells its policies under the brand names Acceptance Insurance (in the Chicago area), Yale Insurance, and Insurance Plus brand. Altogether, the company operates about 350 retail offices staffed by employee agents and through independent agents at more than a dozen retail locations.