One of the first and largest online mortgage lenders in the US, ditech offers first mortgages, fixed-rate second mortgages, and home equity lines of credit. Known for its aggressive marketing campaigns, the company has been a pioneer in offering fixed-fee mortgage loan programs and around-the-clock customer service. ditech gets its name from the phrase "direct technology;" it advertises through cable television, freeway billboards, and on the radio. Founded in 1995, ditech is owned by Ally Financial through that firm's Residential Capital unit.