Digital River helps keep the e-commerce flowing. The company provides technology and services that let its clients sell their products on the Web without building an e-commerce platform from the ground up. Using its own proprietary server technology, Digital River offers Web development and hosting, transaction processing, fulfillment, and fraud screening services to tens of thousands of customers operating online retail and distribution businesses. It also provides customers with Web traffic data that allow them to better market their online presence. Digital River, which was bought in 2015 by an investor group led by Siris Capital, was founded in 1994 and began offering online stores for its clients in 1996.