Technophiles in search of reading material have a friend in Ziff Davis. The firm is an online publisher targeting tech enthusiasts. Its flagship PCMag.com website offers technology-related features, e-newsletters, buying guides, and downloads. Other Web brands include ExtremeTech (how-to features), Geek.com (news, reviews, and an online community), LogicBuy (coupon codes and deals), and BuyerBase (ad targeting platform). The company also offers online consumer events and direct marketing services. Ziff Davis traces its roots to 1927, when William Ziff (a famed WWI flier and author) and Bernard Davis first published Popular Aviation. Today it is owned by j2 Global.