Back in 2011 Synety identified a problem. We saw a huge gap in the market and highlighted the limitation in the communications process between a business’s CRM database and its customer based interactions.

While CRM systems are designed to manage and maintain customer interactions, the most important customer interactions, however, occurred on the phone. There was a significant disconnect between the two systems. Through Computer teklephony integration software (CTI), Cloudcall bridges the gap and removes that disconnect. CloudCall turns your CRM into a powerful communications solution.

Call functionality and data is easily accessible from one system - offering you greater business visibility, helping to increase productivity and reduce manual errors.