BroadVision gives companies a peek into the world of customer self-service. The company develops software that enables businesses to offer their customers personalized self-service via the Internet. Its software suite includes tools for integrating business processes with self-service operations; managing the sales process, including lead generation, execution, and customer service; connecting customers to personalized online views of content; and managing content from creation through distribution. BroadVision serves such industries as travel, retail, health care, and entertainment. Clients have included Canon, Oreck, PETCO, Vodafone, and the US Air Force. Founder and CEO Pehong Chen owns 37% of BroadVision.