Only in insurance would you find a middle man poised to serve the middle men. Such is the business of BenefitMall, an online exchange for insurance brokers who sell employee benefits to small- and mid-sized businesses. As one of the US' largest general agencies (providing employee benefit, human resources, and payroll products and services) the company offers access to thousands of employee benefits plans from some 125 insurance carriers. Insurance brokers use the nationwide service to get real-time quotes and policy management tools, both online and through BenefitMall's sales and support offices in about a dozen states. BenefitMall also provides payroll services through its CompuPay subsidiary.