bebe is a global lifestyle brand that believes feeling sexy and looking great instills confidence. Our expert designs and personal service help our clients achieve this confidence across all aspects of their lives.

Founder Manny Mashouf opened the first bebe boutique in 1976 in San Francisco. Recognizing a demographic that was neither junior nor bridge, Manny created the first contemporary fashion brand. Nearly 40 years later, bebe has established itself as one of the world's top fashion retailers.

Within its stores and on bebe.com, bebe seeks to create an upscale, visually stimulating boutique environment while providing top-notch service to ensure an exceptional shopping experience. Stylists are knowledgeable, passionate about fashion and skilled at addressing clients' styling needs.