Baidu wants to increase Web search results success one hundred times over. Baidu, which means a "hundred times," is a leading Chinese-language Internet search engine (Baidu.com), with about 80% of the search market in China. (Google is Baidu's main competitor, with about 20% of the Chinese market.) Baidu offers news, MP3, video, and image search. It earns nearly all of its revenues through online advertising services. In order to reap the rewards of a market that consists of a whopping 470 million Internet users, the company has had to accept a massive government bureaucracy and its censorship rules. Baidu also operates in the Japanese market through Japanese-language search service Baidu Japan.