Selling makeup and vitamins to friends and family is a way of life at Amway International. One of the world's largest direct-sales businesses, Amway boasts more than 3 million independent consultants who sell its catalog of more than 450 personal care, household, nutrition, and cleaning products in more than 100 countries. Revival-like techniques are used to motivate distributors (mostly part-timers) to sell products and find new recruits to build the multi-level marketing platform. Operations outside of the US generate about 80% of sales, mainly in Asia. Founder Richard DeVos and the Van Andel family own Amway and its parent company, Alticor.