Amplifying its bottom line without amplifying its customers' waistlines is what Amplify Snack Brands is all about. The high-growth snack food company is focused on developing and marketing products that appeal to consumers’ growing preference for healthier snacks. Its anchor brand, SkinnyPop, is a rapidly growing, highly profitable, and market leading healthy popcorn brand. SkinnyPop has amassed a loyal and growing customer base across a wide range of food distribution channels in the US. The company is looking to leverage this success by creating and acquiring other Better-For-You (BFY) snacks. To help fund this expansion strategy, Amplify Snack Brands went public in 2015.