What combines the spark of American enterprise with financial advisor services? Ameriprise Financial, Inc. Ameriprise provides a variety of financial products, including mutual funds, savings plans, personal trust services, retail brokerage, and insurance products through its various brands and affiliates -- which include Ameriprise Financial, Columbia Management, RiverSource, and others. Ameriprise has more than $806 billion in assets under management and distributes its products primarily through a network of almost 10,000 financial advisors. Founded in 1894, Ameriprise Financial was spun off from American Express.