Hoping to forge an alliance between consumers and retailers, Alliance Data Systems provides private-label credit card financing and processing, and database and direct marketing services to more than 1,500 companies. Its client base includes retailers like ANN, J. Crew, Pottery Barn, and Victoria's Secret, as well as banks (Bank of America), grocery and drugstore chains, gas stations, and hospitality, media, and pharmaceutical companies. Alliance Data's Epsilon unit develops customer loyalty programs and performs database marketing and strategic consulting services, while LoyaltyOne operates the AIR MILES rewards and data-driven marketer BrandLoyalty. About 90% of Alliance Data's business is in North America.