AirMedia Group is taking in-flight marketing to new heights. The company specializes in advertising to air travelers in China. It operates more than 2,000 digital TV screens in about 35 airports and places ads on thousands of TVs located on eight airplanes. To help attract an audience to its ads, AirMedia Group also runs news, weather, sports, travel, comedy, and documentary clips provided by China Central Television (CCTV). Selling time slots to both domestic and international advertisers accounts for a large portion of AirMedia Group's revenues. Some of its top customers have included Lexus, Hitachi, and Nokia.