LinkedIn: Busting 8 Damaging Myths About What It Can Do For Your Career

here are the top 8 myths we need to bust:myth #1: linkedin will get me a jobnothing is going to “get you a job” but you. yes, you can search new job openings in your area, and discover who posted the job, and connect with these folks. you can find people who work at companies posting jobs, check them out, and ask their help to introduce you. but these steps aren’t going to land you a job. you must still do the rigorous internal and external work of knowing what you’re great at, communicating your talents, finding strong-fitting positions, then get on the radar of the hiring manager or recruiters involved, and present yourself as a highly qualified and desirable candidate.myth #2: linkedin will replace recruitersthere’s a growing fear out there that linkedin will replace recruiters as conduits for connecting talented candidates to leading employers. it’s just not so. there’s an important personal dimension to recruiting that a tool such as linkedin simply can’t provide. from critically sifting through hundreds of resumes, to understanding the components of true “fit” for the hiring company, to personally interviewing and filtering candidates, and doing the extensive legwork of communicating “fit” to both employer and candidate — recruiting is a labor-intensive job that requires expert, personalized skill and attention. again, li is a powerful tool that certainly has changed the recruiting landscape, but recruiters remain vitally important in the process.myth #3: there’s no need to fully flesh out my profile – a brief line or two is fineok, this one makes me nuts. here’s this vastly powerful free networking tool that allows you to tell the world who you are as a professional – what you stand for, how you’re different from all the rest, what you’re passionate about, and how you’ve contributed in the workforce. and yet thousands of folks simply don’t spend any time to articulate who they are, or present themselves in a compelling, engaging manner. as a recruiter, when i view a poorly executed profile, i see a lack of interest in promoting yourself that speaks volumes about how committed and excited you are in your professional endeavors overall.myth #4: because i have over 100 (or 1000) connections, new opportunities will come easily to meas in everything in life, quality matters over quantity. if you have scores of folks in your community who have nothing to do with anything you care about (or who aren’t interested in what you’re doing), then your connections will not generate productive or beneficial results for you.myth #5: when folks accept my li invitation, they want to partner with me or connect more deeplyi’ve learned this the hard way in my recruiting work — just because people accept your invitation to connect, doesn’t mean they care about being in connection with you in any deeper way. it may simply mean that they saw your network as something advantageous to them, and they linked in for their own professional gain. connections are interesting as far as they go – but it’s you who must make something positive of them.myth #6: linkedin is the best professional networking tool for all businesses or careerslinkedin is not the best tool for all businesses, jobs and careers alike. facebook, twitter and youtube can be more powerful and effective, and reach more of your target audience. know your audience and their tastes and behaviors, and select the best tool to connect with your prospective clients, colleagues and partners.myth #7: the more updates i post the betteragain, quality reigns supreme here. choose carefully what you put out there in the world, and be respectful of the time and energy of those who read your updates. make sure what you share performs at least one of these important functions: 1) informs, 2) entertains, 3) enlivens, 4) supports others, and/or 5) adds value.myth #8: being highly connected on linkedin is a sign of professional successhaving hundreds (or thousands) of connections does not necessarily equate to financial success, business prowess or entrepreneurial acumen. it means only that the user has spent time and energy to build his/her network, and that others have felt it of some value to mutually connect. don’t mistake volumes of connections with professional credibility or success.* * * * * *in the end, while the linkedin “cocktail party in the sky” has had a dramatic impact on how we connect and engage with each other professionally, it’s not able, on its own, to bring your career to the level of success, fulfillment and reward you want.linkedin is only a tool, and is only as effective, engaging, and productive as the user behind it.

From:  www.forbes.com

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